As technical writers, we excel at turning technical information into documentation that helps users understand complex concepts. We write software documentation that helps users understand a product; we create video tutorials that teach users how to use a feature.
Software documentation is the technical writers’ bread and butter; however, perhaps unknowingly, technical writers could also thrive at content marketing: a form of marketing that shares a company’s story and expertise in an interesting, sales-boosting way.
To help us unpack this skill, we have Chad Lott on the podcast: Senior Copywriter at
Zenreach, who, everyday works in the full suite of content marketing—from corporate blog writing to Google Ad Words.
In this episode, Chad shares his experiences as a content marketer, plus, shares tips on how you can transition into the field, including
- How content marketing differs from technical writing
- How content marketers succeed
- And how to use your existing skills to transition into technical writing
Show Notes:
What is The Not-Boring Tech Writer?
All technical writers have one thing in common: their peers outside of the industry believe technical writing is a boring career. They think we lack creativity; they think we only eat tuna salad for lunch; and they think our work is reserved to instructional manuals that they don't even use.
This podcast gives you the tools to prove them wrong! In each episode we talk to the humans behind the docs, sharing stories, experience and expertise to inspire, entertain, and give you knowledge and skills you can use in your life as a not-boring tech writer.