Google Search Engine Changes, GA4, AI for Marketers

Over the last few months, there has significant changes in the Google search engine algorithm which may have affected how your website traffic volumes and your search engine ranking. In today’s podcast, we discuss some of the most recent changes, we talk about GA4 and what the future holds with AI for digital marketing with some guidance. Hint: it’s all about EEAT. 

 

We hope you enjoy this podcast; if you have any comments or would like to appear on a future podcast, please email us.

 

         Search Engine Land

• The best word count for SEO... doesn't exist! - searchengineland.com
• https://searchengineland.com/google-removes-several-search-ranking-algorithm-updates-from-its-ranking-systems-page-395885
• https://searchengineland.com/google-page-experience-is-not-a-ranking-system-but-it-is-a-ranking-signal-399940
  
  Experimental Google AI Changes
  
  
• https://www.abc.net.au/news/science/2023-05-11/google-unveils-ai-generated-snapshot-for-search-results/102331786
• https://www.firstpost.com/world/googles-search-engine-to-get-more-personal-will-start-featuring-chat-soon-12564462.html
  
  EEAT
  
  
• https://www.searchenginejournal.com/google-e-e-a-t-how-to-demonstrate-first-hand-experience/474446/
• Wordstream - GA4 help

If you would like to share your thoughts and suggestions about how to manage this subject. Get in touch with us:

Email: [e-mail]; [e-mail]

LinkedIn: Gemma Walton

LinkedIn: Darren Winter

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Join Darren and Gemma - two marketers, in this relaxed discussion about the latest big topics in marketing with practical advice about how you can grow and build your business. Message us with your marketing challenges and if you'd like to appear on the podcast as a guest.