Scott Kerr speaks to Aerin Lauder, founder and creative director of luxury lifestyle brand AERIN, about launching her own business in 2012 after a 25-year stint at Estée Lauder, the beauty empire founded by her legendary grandmother. Aerin discusses why she launched her eponymous brand, the ways she's continually inspired by Estée's life and career, and why the AERIN brand story appeals to consumers. She also talks about her desire to build a great American luxury brand, collabs with Mark Cross and William Sonoma, and how she stays on top of changing customer preferences and digital trends. Plus: How her passion for flowers blossomed into a Rizzoli coffee table book "Living With Flowers".
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Featuring: Aerin Lauder, Founder and Creative Director of AERIN (aerin.com)
Host: Scott Kerr, Founder & President of Silvertone Consulting
About The Luxury Item podcast: It's a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.
Stay Connected: scott@silvertoneconsulting.com
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What is The Luxury Item with Scott Kerr?
The Luxury Item is the leading podcast on the business of luxury, and an important resource for global industry decision makers who want to stay one step ahead. Listen to insightful conversations with leaders of the world's most influential luxury brands as they share the latest trends, insights, and strategies that are helping them forge a strong path forward.
Want to get in touch? Email us, scott@silvertoneconsulting.com