Drysen Learns Things

Jaden Miller from Weller Brothers discusses data tracking and responsible marketing in a conversation with Drysen Carsten. Jaden shares how they implemented tools to track leads and clients, allowing them to make more accurate decisions in allocating their marketing budget. They also discuss a branding tactic of sending letters to neighbors before starting a landscape project, along with a $10 Starbucks gift card, to create positive touchpoints. The conversation emphasizes the importance of authenticity and genuine communication in marketing.

What is Drysen Learns Things?

Hey - I'm Drysen, a content strategist at Made by Things with a deep background in animation and motion graphics. But, video marketing is only a small part of the marketing industry. From email campaigns to digital ads and OOH, there's a ton to learn, and I want to learn it from my marketing peers.

So, I'm determined to have a daily 10-minute conversation to learn everything I can and become a better marketing person, and I'm inviting you to be a fly on the wall to learn alongside me.

Each episode is sponsored by the Made by Things Discovery Workshop—a collaborative workshop where Made by Things designs a custom 'à la carte' style menu of fresh ideas of content and solutions to help you deliver a more robust customer journey and experience.

Learn more at Madebythings.com/discovery.