The Real Bottom Line

In this episode of The Real Bottom Line, Wendy Brookhouse sits down with Darryl Cresswell, a cybersecurity expert and founder of MyDWare. They discuss the critical issues of data privacy and cybersecurity in the age of artificial intelligence (AI). Darryl shares valuable insights into why small and medium-sized businesses are targets for cybercriminals, the misconceptions about AI and data security, and practical steps business owners can take to protect their sensitive information. Tune in to learn about the importance of hardware, software, and continuous monitoring in safeguarding your business.

Key Takeaways:
  • Misconceptions about the vulnerability of small businesses to cyber-attacks.
  • The role of hardware and software in data protection.
  • The risks of using public AI models for sensitive business data.
  • Practical advice on choosing secure AI tools.
  • The importance of having a company-wide cybersecurity policy.

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Creators and Guests

Host
Wendy Brookhouse
The Financial Planner for ambitious growth oriented Entrepreneurs
Editor
Shaun Whynacht
I’m the founder of Blue Cow Marketing and father of an amazing little boy. helping other business owners overcome challenges is my passion.

What is The Real Bottom Line?

Welcome to The Real Bottom Line – the podcast for business owners who want to exit on their terms.

I'm Wendy Brookhouse, creator of The Exit Lab and the Business Value Amplifier. In each episode, I talk with founders and experts about what really drives value in a business – and how to build a company that's ready to sell, whether that's in 2 years or 10.

We unpack what makes a business more attractive to buyers. We tackle financials, recurring revenue, customer satisfaction, and systems that take the business beyond you. No fluff. Just real conversations, tools, and ideas you can use right now.

If you're thinking about selling – or just want more control, more freedom, and more value – you're in the right place.