At many nonprofit organizations, peer-to-peer fundraising programs and corporate partnerships live on separate teams with different goals and often competing priorities. However, there is a clear connection between the two.
Not only can a peer-to-peer fundraising program serve as an entry point for a new corporate partner, it can also be a great way to deepen relationships with existing corporate partners through employee engagement. In the same vein, adding a cause marketing campaign can amplify a peer-to-peer program sponsor’s impact on our missions.
At their core, both peer-to-peer and corporate fundraising campaigns empower supporters to ask for donations on the behalf of the organization - and when you leverage the two initiatives in tandem, that’s when a true win-win-win partnership can be created for all teams involved.
In this episode, the Peer-to-Peer Professional Forum’s Marcie Maxwell and Engage For Good’s Alli Murphy are joined by Robyn Raphael, Director of Corporate Partnerships for
St. Baldrick’s Foundation and Amanda Palm, Director of Communications & Partnerships at
Sport Clips. The group discusses how St. Baldrick’s signature peer-to-peer head-shaving events - a consistent member of the P2P US Top 30 - led to a natural partnership between the childhood cancer charity and the sports-themed hair care franchise and its stylists. Robyn and Amanda will share their secrets to building a strong working relationship and how they work together to grow both of their businesses.
In today’s episode, we’ll explore:
- How peer-to-peer fundraising can serve as a platform for employee engagement
- What it takes to create & sustain a mutually beneficial partnership
- The importance of listening and trust in a nonprofit-corporate partnership
Mentioned Links
Stay Connected on LinkedIn
- (00:00) - Welcome to the P2P Soapbox
- (01:00) - Worlds Collide! Corporate Social Impact + P2P
- (02:28) - Introdicing Amanda Palm and Robynand Kent
- (07:34) - Shaving for Purpose
- (11:16) - The Right Fit Partner
- (15:48) - Sustaining through the Pandemic
- (20:24) - The Partnership Grows
- (22:57) - Questions of Labor and Retention
- (31:38) - Trust & Tips
- (38:44) - Learn More
What is The P2P Soapbox?
As peer-to-peer fundraising professionals, we are inherently passionate people. Passionate about our missions, our fundraisers, our events, and our campaigns. We barely shy away from sharing our opinions. Whether it's the debate between back-to-basics, or searching for the next big idea, the battle of retention versus recruitment, or even our very strong feelings about T-shirts and registration fees.
Welcome to The P2P box, a brand new podcast that amplifies the voices of our peer-to-peer fundraising community and gives us a platform — a box, if you will — to discuss the hot topics facing our industry.
Join your host and P2P BFF, Marcie Maxwell, the Managing Director of the Peer-to-Peer Professional Forum, as she sits down with industry peers and leaders, delving deep into their box issues, sharing best practices, and celebrating success stories.