WEBVTT NOTE This file was generated by Descript 00:00:00.000 --> 00:00:03.900 Robby: You're listening to the Brand ED Bullet from the Brand ED Podcast. 00:00:04.109 --> 00:00:07.799 Four freaky fast Friday wins to get you going for your weekend. 00:00:07.949 --> 00:00:08.610 Let's go. 00:00:13.503 --> 00:00:15.573 Win number one, something to try. 00:00:16.023 --> 00:00:17.763 Can I share my screen real quick. 00:00:18.033 --> 00:00:20.883 Now how many times a week do we hear that? 00:00:21.003 --> 00:00:23.163 Especially coming out of the pandemic? 00:00:23.703 --> 00:00:28.743 Well, there's a new take for online meetings and remote collaboration and 00:00:28.743 --> 00:00:33.293 it's called sessions and their aim is to bring your tool stack into your 00:00:33.293 --> 00:00:39.863 online meetings with no extra apps, no extra accounts, no extra tabs. 00:00:40.073 --> 00:00:44.723 You run your meeting and all of your tools straight from your web browser 00:00:44.723 --> 00:00:47.483 with a large stack of functionalities. 00:00:47.813 --> 00:00:53.693 Now sessions.co bring some really interesting tools under one roof for 00:00:53.693 --> 00:00:57.863 your online meetings, for your webinars, for your workshops, for your courses. 00:00:58.283 --> 00:01:02.633 I'm going to be trying it out very soon in one of my upcoming meetings. 00:01:03.083 --> 00:01:05.573 I'd love for you to try it out and share your thoughts. 00:01:06.023 --> 00:01:09.163 Win number two, something a client recently asked. 00:01:09.613 --> 00:01:13.453 A client recently came to me for some help getting above the day-to-day grind 00:01:13.513 --> 00:01:15.913 of building his online coaching business. 00:01:16.363 --> 00:01:19.693 He just felt like he was spinning his wheels and he was unsure 00:01:19.693 --> 00:01:21.253 of where he was trying to go. 00:01:21.403 --> 00:01:25.273 So I walked him through an exercise I use to bring focus, 00:01:25.573 --> 00:01:27.973 to help lift him out of the fog. 00:01:28.183 --> 00:01:30.943 Here are the prompts that we walked through. 00:01:31.303 --> 00:01:34.873 Number one, what will success look like for your consulting 00:01:34.873 --> 00:01:37.453 business 12 months from right now? 00:01:38.113 --> 00:01:42.763 We wanted to define success as an attainable and measurable 00:01:42.793 --> 00:01:44.173 thing he could accomplish. 00:01:44.683 --> 00:01:48.163 Prompt number two, what is one key metric you can measure to help get 00:01:48.163 --> 00:01:49.933 you there over the next 12 months? 00:01:50.263 --> 00:01:53.533 That could be a monthly webinar attendance, email list growth. 00:01:53.863 --> 00:01:56.623 Book X amount of discovery calls per week. 00:01:57.073 --> 00:01:58.153 And then prompt number three. 00:01:58.153 --> 00:02:03.103 What will your life look like 12 months from now when you achieve that success? 00:02:03.103 --> 00:02:05.833 We want to define the internal motivation. 00:02:06.283 --> 00:02:09.703 What's your favorite go-to when you need clarity or focus on your 00:02:09.703 --> 00:02:11.803 business to lift you out of the fog? 00:02:12.481 --> 00:02:14.761 Win number three, something to think about. 00:02:15.211 --> 00:02:18.151 Remember, nobody writes the book in the beginning. 00:02:18.631 --> 00:02:21.271 Nobody writes the book in the beginning. 00:02:21.721 --> 00:02:24.781 Learn from other people's experience, learn from their 00:02:24.781 --> 00:02:26.671 success as you read their book. 00:02:26.751 --> 00:02:30.411 But don't put pressure on yourself to know it all right now. 00:02:30.861 --> 00:02:35.151 The guru or author of the book did not know it before they wrote the book. 00:02:35.642 --> 00:02:36.272 They discovered. 00:02:36.482 --> 00:02:41.432 It Through a process of trial and error, mistakes and success and 00:02:41.462 --> 00:02:43.412 oftentimes a heavy dose of luck. 00:02:43.982 --> 00:02:48.902 But in a book you get to go back and edit all of that packaged up and put a nice bow 00:02:48.902 --> 00:02:51.720 on it Win number four, something personal. 00:02:52.170 --> 00:02:55.830 Speaking of reading business books, maybe you're like me. 00:02:56.130 --> 00:02:58.620 You read a business book by an expert. 00:02:58.860 --> 00:03:03.630 She outlines her steps to success and she makes it look so easy. 00:03:03.780 --> 00:03:05.130 So logical. 00:03:05.220 --> 00:03:07.920 So, duh, why haven't you figured this out already? 00:03:08.370 --> 00:03:10.770 Granted, the author never calls me out like that. 00:03:10.800 --> 00:03:13.410 I tend to do that myself instinctively. 00:03:13.650 --> 00:03:14.460 That's not great. 00:03:14.550 --> 00:03:14.970 I know. 00:03:15.450 --> 00:03:20.880 But on one of my walks recently where I was decompressing and reflecting the 00:03:20.880 --> 00:03:23.310 quote from when number three came to mind. 00:03:24.000 --> 00:03:30.489 If the expert or guru was so superior, so other worldly, so next level. 00:03:30.789 --> 00:03:34.269 Then she would have written the book before she started. 00:03:34.719 --> 00:03:37.089 Bottom line 99% of the time. 00:03:37.089 --> 00:03:40.675 The book is written after trial and error success. 00:03:40.765 --> 00:03:41.695 Not before. 00:03:42.085 --> 00:03:43.615 Nobody has it figured out. 00:03:43.645 --> 00:03:45.025 So take the pressure off. 00:03:45.385 --> 00:03:49.225 If they did, they'd have the guts to write the book before. 00:03:49.675 --> 00:03:53.125 Now am I the only one who reads a book like that and then feels like an 00:03:53.185 --> 00:03:55.495 idiot for not figuring it out already. 00:03:55.945 --> 00:03:57.325 Hit me back and let me know 00:03:58.860 --> 00:04:02.100 Thanks for joining me on this episode of the brand ed bullet. 00:04:02.250 --> 00:04:03.090 Good news. 00:04:03.120 --> 00:04:06.870 You don't have to scroll through the show notes to find links to any of the apps 00:04:06.870 --> 00:04:09.780 or other wins mentioned in this episode. 00:04:09.960 --> 00:04:12.870 Instead, just hop on my email list and you can get these 00:04:12.870 --> 00:04:15.390 four wins right in your inbox. 00:04:15.660 --> 00:04:19.630 Just go to robbyf.com/friday. 00:04:20.220 --> 00:04:23.400 I'd also love your help getting this into the hands of more people. 00:04:23.550 --> 00:04:27.780 So go and leave a review on apple podcast and then share this episode 00:04:27.780 --> 00:04:29.100 with somebody that you love. 00:04:29.610 --> 00:04:33.420 Feel free to dm me on instagram and share which when was your 00:04:33.420 --> 00:04:35.040 favorite from this episode. 00:04:35.370 --> 00:04:38.700 Have a great weekend and go and build a life giving- brand.