The Health Marketing Daily | Brussels-based MAASH secures €12.15 million to | Experimental compound helps burn fat without | 'New Salt' Maker Spicewell Looks Beyond

The Health Marketing Daily — August 26, 2026 In this episode: • A €12m Series A for mycoprotein at industrial scale signals that fungi-based protein is moving from niche novelty to mainstream ingredient — and European health food brands need to take notice. • A decades-old compound that burns fat by boosting energy expenditure rather than suppressing appetite could reshape how the supplement industry positions thermogenic and weight management products. • Spicewell's pivot from retail shelves to direct digital channels is a live case study in how functional food brands with a health positioning can build deeper consumer relationships and margin outside traditional grocery. • Midi Health's move into hormone-informed topical skin care marks the next frontier of the femtech-meets-wellness convergence — and signals a major new product category forming around menopause and hormonal health. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

What is The Health Marketing Daily?

The daily briefing for professionals in health, nutrition, and wellness marketing. Every episode covers an ingredient of the day, the latest science and regulatory updates from EFSA and beyond, and the brand and market moves shaping the nutraceutical industry. Hosted by Klara and Marco — evidence-based, no hype, no bro-science. Built for formulators, brand managers, regulatory affairs teams, and anyone building in the health and nutrition space.