In this episode, Kerri Davis, CEO and Founder of Fortress, sits down with Jayson Yoss, President and Managing Broker of GoldenWest Management, for an eye-opening conversation about boutique multifamily, disciplined leadership, and thriving amid regulatory chaos. Listen in to hear Jayson:
- Share his journey from Marine Corps infantry officer with combat tours in Iraq and Afghanistan to building a property management firm overseeing nearly 1,000 units across three states—and how discipline, accountability, and problem-solving shaped his leadership philosophy
- Break down why boutique multifamily (8–40 units) is an overlooked but high-potential segment, and how his team uses triage strategies, clear communication, and process-driven management to stabilize struggling properties and earn client trust
- Reflect on the realities of today’s shifting landlord–tenant laws, the importance of compliance over conflict, and how balancing fatherhood with triplets keeps him grounded in what truly matters
What is Multi-Family Grit?
A podcast featuring the untold stories and expert insights, the pros and cons, the celebrations and struggles, of the multi-family property management industry. This show's mission is to share the experiences of our industry leaders by taking a deep dive into this dynamic field.