The Craft with May Globus

Designer Jamie Collins is an old soul, through and through. Co-founder of Analog Design and co-founder & Chief Marketing Officer of self-care brand Before, he’s been creating beautiful visual languages for more than two decades and looks at the world with a reflectiveness that’s rare these days.

Jamie grew up in the tiny town of Labrador City in Newfoundland, spending his childhood contemplating nature when he wasn’t skating, snowboarding, or drawing cartoons. His chapter on the west coast started with landing his dream job, designing for Option Snowboards, and continued to unfold from there, from joining creative agencies to eventually starting his own.

In this conversation, we explore diversity in design and the creatives inspiring him lately, what he’s reflected upon about himself this last year, his take on what spirituality looks like for him, the creative process his agency team goes through, what it means to live a good life, and much more.

Show Notes

Designer Jamie Collins is an old soul, through and through. Co-founder of Analog Design and co-founder & Chief Marketing Officer of self-care brand Before, he’s been creating beautiful visual languages for more than two decades and looks at the world with a reflectiveness that’s rare these days.

Jamie grew up in the tiny town of Labrador City in Newfoundland, spending his childhood contemplating nature when he wasn’t skating, snowboarding, or drawing cartoons. His chapter on the west coast started with landing his dream job, designing for Option Snowboards, and continued to unfold from there, from joining creative agencies to eventually starting his own. 

In this conversation, we explore diversity in design and the creatives inspiring him lately, what he’s reflected upon about himself this last year, his take on what spirituality looks like for him, the creative process his agency team goes through, what it means to live a good life, and much more. 

What is The Craft with May Globus?

The Craft is an audio-visual collection of intimate conversations with creatives, entrepreneurs, and pioneers across disciplines. Each episode weaves through their personal backstory, creative process, and way of living—an exploration of the humanity that connects us all.

Alongside the conversations, the show’s visual storytelling—through editorial-style photography—offers another way in. Like a modern-day magazine editorial, each image is a quiet window into the spirit of the guest and the world they’re shaping.