High Stakes Growth

Daniel Brady (DB) is the co-founder and co-CEO of Orita, an AI segmentation platform that helps DTC brands target their maximally addressable audience across email, SMS, and direct mail. 


Expect to hear about: 

– From Neuro to AI: Why DB left a career in neurobiology after graduating Harvard after realizing he enjoyed the faster pace of startup work. 

– Consulting to Product: How DB ran Orita as an ecom consulting shop for years to find the AI-related services worth productizing. 

– No Shortcut at Scale: Why brands with multi-million-profile CRM lists can't replace real human CRM expertise with plug-and-play LLMs. 

– Evaluating AI Vendors: DB suggests don't focus on AI to start. Focus on the most painful problem you have to solve anyway, then ask if AI can help. 

– Where AI Hits Hardest Next: Why DB sees inventory, demand planning, and fraud prevention as Ecom's biggest near-term AI opportunities. 


Find DB on: 
LinkedIn – https://www.linkedin.com/in/dmbrady01/ 

What is High Stakes Growth?

High Stakes Growth® takes you inside the boldest decisions behind today’s most exciting consumer brands. We bring you candid conversations with the founders and CMOs who built them—unpacking the high-stakes moments, tough calls, and game-changing strategies that made these brands what they are today. No fluff. No surface-level insights. Just real stories from the leaders who made it happen. Hosted by Forest Bronzan and Leah Lloyd, they bring a combined four decades of consumer brand expertise to these conversations.