The Three Bells

Our host Adrian Ellis speaks with Shain Shapiro, one of the world’s leading music policy thinkers and advocates, founder of Sound Diplomacy, director of the Center for Music Ecosystems, and author of This Must be the Place: How Music Can Make Your City Better. They discuss the role of music in the urban ecosystem, what a city’s music strategy can be, and the ‘edge’ music has as an urban policy tool.

References
Shain Shapiro Website: https://www.shainshapiro.com/
Sound Diplomacy: https://www.sounddiplomacy.com/
This Must Be The Place: How Music Can Make Your City Better: https://www.shainshapiro.com/book
Center for Music Ecosystems: https://www.centerformusicecosystems.com/
Global Leaders Institute: https://www.globalleadersinstitute.org/
Global Leaders Institute Course led by Shain Shapiro: https://www.globalleadersinstitute.org/blog-post/what-is-a-music-city/
 
LinkedIns
Shain Shapiro: https://www.linkedin.com/in/shainhouse/
Sound Diplomacy: https://www.linkedin.com/company/sound-diplomacy/
Center for Music Ecosystems: https://www.linkedin.com/company/centerformusicecosystems/

Shain Shapiro Bio
Shain Shapiro is a globally recognised thought leader at the convergence of music, culture and urban policy. This is showcased in his debut book, This Must Be The Place: How Music Can Make Your City Better. 
 
Shain has defined a new way to think about the value of music in cities and places and through it, influenced over 120 cities and places to invest in music and culture as founder and executive chairman of Sound Diplomacy and founder and executive director of the not-for-profit global Center for Music Ecosystems. 
 
He has authored authoritative reports on the role of music in cities, tourism, the night time economy, real estate and recovery, including the most extensive guide to music and the Sustainable Development Goals (SDGs) ever written, in partnership with the United Nations. He has spoken at hundreds of global conventions, such as SXSW and the UN World Urban Forum and delivered the first ever TEDx talk on music’s role in cities. He is also the recipient of Folk Alliance International’s Spirit of Folk Award in 2022. 
 
Shain holds a PhD from the University of London and lives in East London, and is leading a module on music policy at the Harvard-affiliated Global Leaders Institute. He has also authored a course with Berklee College of Music on international music export, and helped create the Momentum Music Fund in England.

Creators & Guests

Host
Adrian Ellis
Producer
AEA Consulting
Writer
Alyssa Cartwright
Composer
ArtWave Studio
Producer
Gregorio Lucena Scarpella

What is The Three Bells?

Hello and welcome to The Three Bells – a podcast in which we explore the challenges and opportunities waiting for us at the intersection of culture and urbanism…