The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice. Episode 12, hosted by Josh Wetzel, welcomes Reid Genauer, a long-time CMO & Digital Subscription expert. Reid has been at the forefront of music, video and creation tool subscription services, eMusic, Bitbop, Magisto/Vimeo & Smule. He is also a successful recording musician as the lead singer of Strangefolk and Assembly of Dust. Reid joins the podcast to discuss how marketing is the entire user journey, how we must build a contextually relevant relationship with a consumer before we ask them to buy and more.
Show Notes
The 12th
OneSignal podcast, hosted by
Josh Wetzel, welcomes
Reid Genauer, formerly CMO of Smule & Magisto, and business builder at eMusic & BitBop Mobile TV (Fox Acquisition). He’s had an awesome, diverse career. Starting a successful touring band, Strangefolk, then Assembly of Dust, before getting into digital marketing in the early 2000’s with eMusic.
Reid talks about how the old way of marketing brings the customers in and the product takes them from there is outdated. Functions must partner across the user journey, tools and processes need to be consistent. He elaborates on the importance of compelling content, how organizations need to build a credibility touchpoint with a consumer before they can successfully ask them to purchase.
Reid is a unicorn of sorts, a highly creative person who understands that the melding of brand & performance marketing is the intersection of sustained success. He is a champion for positivity and posits "Less malaise and more praise” as a theme for social collaboration & marketing in general.
You can find Reid @
LinkedIn;
Twitter;
Instagram and his
personal website.
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OneSignal is the global market-leading push notification & in-app software provider used by 900,000+ to send more than 6 billion messages every day with a mission to be the intelligent communication layer that enables businesses to exceed their goals.
What is OneSignal Podcast?
A podcast dedicated to helping businesses improve their customer engagement. Covering growth, retention, technical, and industry trend topics, brought to you by OneSignal, the world's most popular customer engagement solution used by 1+ million businesses sending more than 10 billion daily messages.