GTM Enablement in the Age of AI with Max Gartner

Is Clay’s new GTM Engineer title a real function or just clever positioning?

Do we really need another founder preaching about their morning routine?

What’s it like to scale lean GTM teams with AI without losing the human touch?

We get into all of this in this episode of GTM News Desk. Max Gartner, Head of GTM  at Brightwave, explains how his team blends product-led growth with relationship building, why depth matters more than ever, and how AI reshapes customer enablement.

Jump into the action:

(00:00) Welcome to GTM News Desk

(01:50) Clay’s $100M raise and the GTM Engineer debate

(06:49) Nobody in B2B wants your morning routine 

(11:32) Max Gartner on leading GTM at Brightwave

(12:47) How Brightwave uses AI to analyze complex investments

(19:26) Why strong narratives and domain expertise power AI success

(23:40) Product-led growth in a fast-moving AI market

(28:24) Putting customers at the center of GTM strategy

To hear Max’s insights on balancing brand creativity with pipeline demands, smart bets that compound over time, and why smaller, focused teams can win big in the age of AI. 

Check out the extended conversation on TACK Insider: https://tackinsider.com/

Amos Bar-Joseph’s LinkedIn post: https://www.linkedin.com/posts/amos-bar-joseph_everyones-celebrating-clays-latest-100m-activity-7359228899823607809-YbY1?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAFemkUB1QHA4V_1UyGT2RF53rLzjQQoH20 

The Economic Times: Founder shares his success routine: ‘3 cups of coffee, ice bath’; ‘Is he working in a kitchen?’ quips netizens - The Economic Times

Connect with Max Gartner: https://www.linkedin.com/in/maximiliangartner/ 

Produced in partnership with: https://shareyourgenius.com/

What is GTM News Desk?

No BS news about B2B Go-To-Market. 



This is GTM News Desk - the show that keeps you ahead with marketing and sales strategies that win and clarity on the experience buyers want.

Mark Kilens and Rachel Elsts Downey give it to you straight - what you’re doing wrong, what you’re doing right, and how to level up your GTM game. They dish out the latest trends, buyer behaviours, and proven plays you can put into action now. From aligning sales, marketing, and RevOps to closing deals at a clip you didn’t think possible, this podcast gives you B2B’s greatest playbooks and lays out the ‘tactics’ to avoid like the plague.

Mark and Rachel take their decades of collective experience working with top B2B brands like HubSpot and Drift and combine them with the GTM expert insights you need to create an impactful GTM strategy for your business.