The Luxury Item with Scott Kerr

Scott Kerr sits down with Melissa Lefere-Cobb, senior vice president, division head at iconic French luxury fashion house Hervé Léger to discuss reviving the once-popular red carpet staple brand. Melissa talks about why she hired creative director Christian Juul Nielsen to establish a new brand vision and modern-day aesthetic, the challenges of keeping a heritage brand culturally relevant, Gen Z discovering Hervé Léger on TikTok and The RealReal, 'Share the Love' secondhand fashion program, taking on the athleisure category, and the brand's digital commerce imperative. Plus: Why in-person shows are still important to Hervé Léger

Featuring:
Melissa Lefere-Cobb, Senior Vice President, Division Head at Hervé Léger (herveleger.com)

Host:
Scott Kerr, Founder & President of Silvertone Consulting

About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.

Stay Connected:
Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc
Email: scott@silvertoneconsulting.com
Newsletter: brilliantcut.substack.com

What is The Luxury Item with Scott Kerr?

The Luxury Item is a podcast on the business of luxury, and the people and companies that are shaping the future of the luxury industry. Join marketing and brand expert Scott Kerr for insightful discussions with business leaders and innovators on topics that matter most for the global luxury industry. The show shines a spotlight on the challenges that are creating a new competitive landscape in the luxury sector. You'll get valuable insights and takeaways that will hopefully inspire you to rethink your strategies and unlock new growth opportunities.