The Authority Builder Podcast

David Munter has lived nine lives professionally as a visionary entrepreneur, writer, and musician. From a personal trainer, to project manager, to ghostwriter and singing drummer, he is now the founder and CEO of Renaissance Messaging, a boutique copywriting company.

Show Notes

David Munter has lived nine lives professionally as a visionary entrepreneur, writer, and musician. From a personal trainer, to project manager, to ghostwriter and singing drummer, he is now the founder and CEO of Renaissance Messaging, a boutique copywriting company. 

David says, “To write great copy, you actually have to know yourself, inside and out; you have to understand your company and your products so that the brand is super clear. You also have to know your audience, inside and out, know what makes them tick, what makes them excited, even understand how they speak. Then, you have to create the perfect bridge.”

We discuss how David began writing as well as:
  • The formula for the most effective and impactful copywriting
  • How to pinpoint powerful messaging
  • How to find out what you really do best
  • Solving a problem for your audience
  • And more

What is The Authority Builder Podcast?

The Authority Builder Podcast is the place to come if you are building a professional practice and want to be seen as the leader in your market. We interview the top experts throughout professional services and share insights to help you grow your firm and be positioned as the only choice the clients ever want.

“Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent.”
― Calvin Coolidge, 30th President of the United States