Content Plus CommerceHost: Blake Puryear
Guest: Michael Pomposello
On this episode Blake is joined by Michael Pomposello of the Blue Polo Interactive and
they talk about customer acquisition.
[
00:01:37] - Background of Blue Polo Interactive
[
00:05:28] - Small pond influencers vs big pond influencers
[
00:12:20] - What is your Hero story
[
00:15:02] - Diversifying acquisition tools, analytics on influencer reach/interaction
[
00:18:12] - Customer Acquisition in the eComm space
[
00:27:43] - Predictions for 2020, changes coming in the paid media/influencer space
Quotes from the Episode:
“We should all be putting our thoughts out there, taking different approaches, testing
and figuring out what works for the industry as a whole to give the industry
longevity.” [
00:05:45]
“Starting to babysit Adwords and Facebook a little more than ever before is really
crucial to driving acquisition.” [
00:21:38]
“Go diversify, find ways to do acquisitions in a way that is more cost effective than just
working with Facebook and Google.” [
00:28:35]
Links:Blue Polo Interactive -
https://bluepolointeractive.comShopify -
https://www.shopify.com