LeadingLane Podcast

In this episode, we dive deep into why you should never let a transaction die in your hands, even when faced with lowball offers or difficult negotiations. We share real stories of how strategic countering turned deals that seemed dead into successful closings, including one where a $40,000-under offer eventually became a full-price acceptance. We explore the psychology behind rejections versus counters, the power of multiple counter strategies, and how putting your ego aside can lead to better outcomes for your clients.

Creators and Guests

Host
Ashley Fredrick
Entrepreneur, Real Estate Broker/Owner
Host
Steven L. Burch
CEO, Entrepreneur, Founder of LeadingLane, Real Estate Broker/Owner

What is LeadingLane Podcast?

Welcome to LeadingLane, the go-to podcast for aspiring and seasoned real estate professionals! Hosted by Steven L. Burch and Ashley Fredrick, two seasoned brokers with a flair for the industry, this show delves into the core of what makes real estate tick. Each episode is a journey through essential topics like mastering time management, unraveling the complexities of real estate finances, and sharing authentic experiences from the field. Get valuable tips and tricks, whether you're a newbie or a pro. This podcast is your key to thriving in real estate.