Money Lab

  1. New B-roll: a steady stream of new b-roll will keep our content looking fresh and provide us more opportunities for visual hooks.
  2. Running Ads: running low budget ads to our lead magnets and products will help our reach to new people.
  3. Train The Algorithm: like and save pool content every day to train the accounts and find new visual inspiration.
  4. Trending audio.
  5. Add longer captions.
  6. Use 3 hashtags. 
  7. Improve Bio
  8. Play around with adding the title in the first 5 seconds on screen. But make sure it's clear to read.

Creators and Guests

Host
Matt Giovanisci
Founder of SwimUniversity.com

What is Money Lab?

The Money Lab Podcast with Matt Giovanisci is a lo-fi show where Matt shares his real-world experiences running a successful online education business. With over 20 years of experience building Swim University from the ground up, Matt talks through his strategies, personal insights, and tactics for online entrepreneurs looking to create profitable lifestyle businesses. Each solo episode dives deep into content creation, email marketing, product development, and productivity, backed by his own successes and failures.