CIM Marketing Podcast

How did marketers exploit England’s golden summer of sport for maximum business advantage?

This podcast will:
• Reveal the marketing secrets behind the first international cricket match shown free-to-air in the UK for 14 years, the Cricket World Cup final
• Explore the importance of brand values in sports advertising – we examine England netball and cricket sponsor Vitality, publicity hungry betting firm Paddy Power and 32Red’s tie up with Wayne Rooney
• Ask whether England all-rounder Ben Stokes can be sponsors’ next David Beckham

Host: Ben Walker, Head of Media, LID Business Media
Guest: James Farmer, Head of Brand and Marketing Communications, CIM
Recorded: Thursday 5 September 2019 12:00 BST

Show Notes

How did marketers exploit England’s golden summer of sport for maximum business advantage?

This podcast will: 
• Reveal the marketing secrets behind the first international cricket match shown free-to-air in the UK for 14 years, the Cricket World Cup final
• Explore the importance of brand values in sports advertising – we examine England netball and cricket sponsor Vitality, publicity hungry betting firm Paddy Power and 32Red’s tie up with Wayne Rooney
• Ask whether England all-rounder Ben Stokes can be sponsors’ next David Beckham 

Host: Ben Walker, Head of Media, LID Business Media 
Guest: James Farmer, Head of Brand and Marketing Communications, CIM 
Recorded: Thursday 5 September 2019 12:00 BST

Creators and Guests

BW
Host
Ben Walker
Host, CIM Marketing Podcast

What is CIM Marketing Podcast?

The official podcast of The Chartered Institute of Marketing.

We spotlight actionable strategies, highlight best practices, and source expert opinions to help you elevate your marketing game. Whether you're focused on digital marketing, content creation, SEO, strategy, or something else entirely, we’ve got you covered.

Get the latest news, trends, and insights from across the industry. Hosted by Ben Walker, this podcast offers accessible, relevant discussions on the big issues impacting marketing today.

This podcast is your essential resource for staying ahead of the curve.