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In 1954, Walt Disney did something a little crazy.
A successful filmmaker, he took a break from the movies and decided to create a theme park.
Disney bought 160 acres in rural Anaheim, California, and started building Disneyland.
Walt Disney had some ambitious ideas, so he assembled a team of “creative engineers” — called Imagineers — to get it done. While creating Disneyland (and later Disney World), the Imagineers developed a playbook for creating magical but effective customer experiences.
Crystallized as “Mickey’s 10 Commandments” by Imagineer Marty Sklar, they’re a cheat sheet for creating a brand that people obsess over.
But these principles aren’t just best practice — their effectiveness is also due to the psychological principles underlying each.
Join me today for the second part of a two-part series, where I explore some of the many ways DISNEY used psychology and behavioral science - consciously or not - to become the happiest place on Earth.
Thank you so much for listening to the Choice Hacking podcast.
Today's episode was brought to you by Choice Hacking (the Agency). Get your brand the attention & engagement it deserves with a customer experience perfected by psychology + behavioral science.
Click here to learn more about how we can help you, or visit ChoiceHacking.com/together
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Find me online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking
//SOURCES: Choice Hacking, 10 Ways Disneyland Used Psychology to Perfect Its Experience
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This is THE podcast for marketers, product designers, business owners, consultants, and coaches who want to sell smarter using the power of buyer psychology and behavioral science.
If you're tired of chasing algorithms, trends, and tactics that fizzle and want a deeper understanding of why people buy, Choice Hacking will help you build a business rooted in what makes *your* buyers tick.
Hosted by marketing psychology expert Jennifer Clinehens MS/MBA (who's worked with brands like McDonald’s, Adidas, Microsoft, T-Mobile, Starbucks, and more), the show breaks down how the world’s biggest brands use marketing psychology to drive action…
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