Cat How Founder & Exec Creative Director
How & How Studio
"Your last piece of work should be your best"
Cat and her husband Roger have brought a wealth of complementary experience to the creation of How & How Studio. It's not surprising therefore that this interview is especially rich in both the breadth of issues covered but also the depth it goes into to. The values of the agency are paramount and the views of the design team have a huge impact on the decisions the company makes. Cat's thoughts on delegating and on managing the business are especially refreshing "I'm reimaging creativity" she says when thinking about those tasks! The creativity is supported by strong business metrics for both cashflow and pipeline management which many will find very helpful. And the details on the scope of a B corps application will surprise many watchers!
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What is The Top Floor?
The Top Floor Podcast