Marketers, we have a problem. Traditional SEO is being disrupted by AI technologies like ChatGPT and Perplexity. Join Ash Roy on the Productive Insights Podcast as he talks with David Meerman Scott, the author of The New Rules of Marketing and PR, Fanocracy , The New Rules of Sales & Service, etc., a leading marketing authority and HubSpot advisor, on how AI is changing the game and what you can do to adapt.Key Topics:AI Marketing: How AI tools are revolutionizing SEO and content marketing.SEO Disruption: The impact of AI-generated summaries on search behaviors.Content Strategy: Ensuring your content is recognized and cited by AI models.Future of Marketing: Adapting to AI-driven changes in marketing.Chapters:00:00 (https://www.youtube.com/watch?v=2TVcXiPTeOk&t=0s) Introduction: The Disruption of Traditional SEO00:15 (https://www.youtube.com/watch?v=2TVcXiPTeOk&t=15s) Meet the Expert: David Meerman Scott00:29 (https://www.youtube.com/watch?v=2TVcXiPTeOk&t=29s) Key Ideas to Smash Your Business Goals00:51 (https://www.youtube.com/watch?v=2TVcXiPTeOk&t=51s) The Impact of AI on Content Marketing01:30 (https://www.youtube.com/watch?v=2TVcXiPTeOk&t=90s) The Future of Generative AI and Content Creation03:46 (https://www.youtube.com/watch?v=2TVcXiPTeOk&t=226s) Becoming a Recognized Expert05:14 (https://www.youtube.com/watch?v=2TVcXiPTeOk&t=314s) Newsjacking: A Case Study08:09 (https://www.youtube.com/watch?v=2TVcXiPTeOk&t=489s) Conclusion and Further Learning
Show Notes
Marketers, we have a problem. Traditional SEO is being disrupted by AI technologies like ChatGPT and Perplexity. Join Ash Roy on the Productive Insights Podcast as he talks with David Meerman Scott, the author of The New Rules of Marketing and PR, Fanocracy , The New Rules of Sales & Service, etc., a leading marketing authority and HubSpot advisor, on how AI is changing the game and what you can do to adapt.
Key Topics:
AI Marketing: How AI tools are revolutionizing SEO and content marketing.
SEO Disruption: The impact of AI-generated summaries on search behaviors.
Content Strategy: Ensuring your content is recognized and cited by AI models.
Future of Marketing: Adapting to AI-driven changes in marketing.
Chapters:
00:00 Introduction: The Disruption of Traditional SEO
00:15 Meet the Expert: David Meerman Scott
00:29 Key Ideas to Smash Your Business Goals
00:51 The Impact of AI on Content Marketing
01:30 The Future of Generative AI and Content Creation
03:46 Becoming a Recognized Expert
05:14 Newsjacking: A Case Study
08:09 Conclusion and Further Learning
Creators & Guests
What is Productive Insights Podcast — Actionable Business Growth Ideas — with Ash Roy?
Are you a business owner looking to increase profitability through the growing power of ONLINE & CONTENT MARKETING?
The Productive Insights Podcast — the show notes of which you can access at https://www.ProductiveInsights.com/podcast — brings you brings you top entrepreneurs and shares actionable advice that can help you take your business to the next level. Some of the previously featured guests include: Ryan Deiss, Richard Lindner, Roland Frasier, and Marcus Murphy from Digital Marketer, James Schamko from Superfast Business, Neil Patel, Amy Porterfield, Ryan Levesque, Rand Fishkin from Moz, Jon Morrow the founder of Boost Blog Traffic, Brian Clark and Sonia Simone from Copyblogger, Noah Kagan from Appsumo, Molly Pittman, Ezra Firestone from Smart Marketer, Todd Herman — Author of The Alter Ego Effect, Mike Rhodes — a leading google adwords expert, and lots more!
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