Productive Insights Podcast: Business Growth for Independent Professionals with Ash Roy

Marketers, we have a problem. Traditional SEO is being disrupted by AI technologies like ChatGPT and Perplexity. Join Ash Roy on the Productive Insights Podcast as he talks with David Meerman Scott, the author of The New Rules of Marketing and PR, Fanocracy , The New Rules of Sales & Service, etc., a leading marketing authority and HubSpot advisor, on how AI is changing the game and what you can do to adapt.Key Topics:AI Marketing: How AI tools are revolutionizing SEO and content marketing.SEO Disruption: The impact of AI-generated summaries on search behaviors.Content Strategy: Ensuring your content is recognized and cited by AI models.Future of Marketing: Adapting to AI-driven changes in marketing.Chapters:00:00 (https://www.youtube.com/watch?v=2TVcXiPTeOk&t=0s) Introduction: The Disruption of Traditional SEO00:15 (https://www.youtube.com/watch?v=2TVcXiPTeOk&t=15s) Meet the Expert: David Meerman Scott00:29 (https://www.youtube.com/watch?v=2TVcXiPTeOk&t=29s) Key Ideas to Smash Your Business Goals00:51 (https://www.youtube.com/watch?v=2TVcXiPTeOk&t=51s) The Impact of AI on Content Marketing01:30 (https://www.youtube.com/watch?v=2TVcXiPTeOk&t=90s) The Future of Generative AI and Content Creation03:46 (https://www.youtube.com/watch?v=2TVcXiPTeOk&t=226s) Becoming a Recognized Expert05:14 (https://www.youtube.com/watch?v=2TVcXiPTeOk&t=314s) Newsjacking: A Case Study08:09 (https://www.youtube.com/watch?v=2TVcXiPTeOk&t=489s) Conclusion and Further Learning

Show Notes

Marketers, we have a problem. Traditional SEO is being disrupted by AI technologies like ChatGPT and Perplexity. Join Ash Roy on the Productive Insights Podcast as he talks with David Meerman Scott, the author of The New Rules of Marketing and PR, Fanocracy , The New Rules of Sales & Service, etc., a leading marketing authority and HubSpot advisor, on how AI is changing the game and what you can do to adapt.


Key Topics:

AI Marketing: How AI tools are revolutionizing SEO and content marketing.

SEO Disruption: The impact of AI-generated summaries on search behaviors.

Content Strategy: Ensuring your content is recognized and cited by AI models.

Future of Marketing: Adapting to AI-driven changes in marketing.


Chapters:

00:00 Introduction: The Disruption of Traditional SEO

00:15 Meet the Expert: David Meerman Scott

00:29 Key Ideas to Smash Your Business Goals

00:51 The Impact of AI on Content Marketing

01:30 The Future of Generative AI and Content Creation

03:46 Becoming a Recognized Expert

05:14 Newsjacking: A Case Study

08:09 Conclusion and Further Learning

Creators and Guests

Host
Ash Roy
Founder of ProductiveInsights.com

What is Productive Insights Podcast: Business Growth for Independent Professionals with Ash Roy?

The Productive Insights Podcast is for independent professionals who want to become the obvious choice in their field. That's lawyers, doctors, consultants, advisers and other experts who run their own practice.

Host Ash Roy is a CPA with an MBA who helps independent professionals build authority so they attract high-quality clients who pay their full fees without haggling. He does this through content marketing: a podcast, YouTube videos, and AI that turns every episode into LinkedIn posts, short clips and newsletters.

Since 2015 Ash has talked with guests including Seth Godin, Guy Kawasaki, James Clear, Neil Patel, Rand Fishkin, Brian Tracy, Derek Sivers and Amy Porterfield about building a business around your expertise.

Show notes: https://www.productiveinsights.com/podcast
Newsletter: https://www.productiveinsights.com/join
Launch your own podcast with Ash: https://www.productiveinsights.com/podcaster