11 Minutes with Octane11: a B2B Marketing Mini-Podcast

In this episode, the hosts, Dan Rosenberg and Stephanie Sheldon, talk with Becky Breen, the SVP of Marketing at Connatix, a next-generation video platform. They discuss the challenges in B2B marketing, the evolution of the sales funnel, the importance of building trust and community, successful tools and tactics like Splash, Showpad and Ceros, and the difficulty of measuring marketing campaigns' true impact. They also talk about the importance of creativity and taking risks in B2B marketing. 

00:07 Introductions and Welcome
01:15 Becky's Background and Current Role
01:57 Challenges in B2B Marketing
03:05 Effective Tools and Tactics
04:46 Gaps in Current Tools
05:44 Common Misconceptions in B2B Marketing
07:23 Recent Wins and Creative Approaches

What is 11 Minutes with Octane11: a B2B Marketing Mini-Podcast?

Do B2B marketers have time to listen to long podcasts? No way!! That's why the team at Octane11 created "11 Minutes with Octane11: a B2B Marketing Mini-Podcast" - to share real insights and actionable tips from real B2B marketing experts. B2B marketers are busy and "11 Minutes with Octane11" can help you save time and deliver more impact...especially if you listen to this podcast on high speed :)