{
  "version": "1.2.0",
  "chapters": [
    {
      "title": "– Why Annual Budget Planning Is Important for Marketers\r",
      "startTime": 0,
      "endTime": 469.21
    },
    {
      "title": "– Finance Is Not Your Enemy… They’re Your Investors\r",
      "startTime": 469.21,
      "endTime": 578.21
    },
    {
      "title": "– Playbook for Sales and Marketing Spend\r",
      "startTime": 578.21,
      "endTime": 791.21
    },
    {
      "title": "– Best Resources for Making Your Financial Plan\r",
      "startTime": 791.21,
      "endTime": 916.21
    },
    {
      "title": "– Determining the Key Metrics of Your Business\r",
      "startTime": 916.21,
      "endTime": 1169.21
    },
    {
      "title": "– Aligning Company Objectives With Marketing Goals\r",
      "startTime": 1169.21,
      "endTime": 1354.21
    },
    {
      "title": "– Steps for Building a Marketing Plan\r",
      "startTime": 1354.21,
      "endTime": 1918.88
    },
    {
      "title": "– Identifying Risks and Dependencies of Your Plan\r",
      "startTime": 1918.88,
      "endTime": 2050.88
    },
    {
      "title": "– Best Practice Budget Distribution\r",
      "startTime": 2050.88,
      "endTime": 2241.88
    },
    {
      "title": "– How to Demonstrate the Value of Your Plan\r",
      "startTime": 2241.88,
      "endTime": 2563.88
    },
    {
      "title": "– Calculating Your Marketing Budget\r",
      "startTime": 2563.88,
      "endTime": 2677.88
    },
    {
      "title": "– How to Get Company Leaders to Care About and Understand Your Marketing Plan\r",
      "startTime": 2677.88,
      "endTime": 2722.88
    },
    {
      "title": "– How to Bake in Hiring Into Your Marketing Plan\r",
      "startTime": 2722.88,
      "endTime": 2876.88
    },
    {
      "title": "– How to Get Your Company to Invest in More Creative/Brand/Experimental Activities\r",
      "startTime": 2876.88,
      "endTime": 2935.88
    },
    {
      "title": "– Balancing Marketing Spend in Smaller Organizations\r",
      "startTime": 2935.88,
      "endTime": 3034.88
    },
    {
      "title": "– Do You Have a Marketing Budget Based on CAC?\r",
      "startTime": 3034.88,
      "endTime": 3132.88
    },
    {
      "title": "– Closing Remarks",
      "startTime": 3132.88,
      "endTime": 3206.92
    }
  ]
}