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Description: In this episode of the Product Launch Podcast powered by NxtStep, we talk with Aggelos from Growth Sandwich about the importance of user research in building great products. Learn everything from what an evidence-based decision making loop is and why you should use one to avoiding the hands off trap when it comes to product-market fit.
Show notes
01:00 - The story behind Growth Sandwich.
03:00 - Product vs Marketing.
04:00 - A story about what can go wrong when user research is missing.
07:30 - The impact of poor product management.
09:00 - The case of Ryan Air, ranked worst for 6 years running, but the highest selling. What gives?
11:00 - Getting feedback from users the right way.
15:00 - People don’t buy your product, they buy your value proposition.
18:00 - Aggelos on product-market fit and why what you measure matters.
20:00 - You can lose product-market fit more quickly than you found it.
24:00 - Why automation can jeopardize the strength of your value proposition.
Product Resources
Books
When Coffee and Kale Compete by Alan Klement
Positioning by Al Ries
Design Sprint by Jake Knapp
Product-led Growth by Wes Bush
Blogs
Growth Sandwich
OpenView
Events
Product Qualified Summit
Getting in touch with Aggelos
LinkedIn
Growth Sandwich Website
Description: In this episode of the Product Launch Podcast powered by NxtStep, we talk with Aggelos from Growth Sandwich about the importance of user research in building great products. Learn everything from what an evidence-based decision making loop is and why you should use one to avoiding the hands off trap when it comes to product-market fit.
Show notes
01:00 - The story behind Growth Sandwich.
03:00 - Product vs Marketing.
04:00 - A story about what can go wrong when user research is missing.
07:30 - The impact of poor product management.
09:00 - The case of Ryan Air, ranked worst for 6 years running, but the highest selling. What gives?
11:00 - Getting feedback from users the right way.
15:00 - People don’t buy your product, they buy your value proposition.
18:00 - Aggelos on product-market fit and why what you measure matters.
20:00 - You can lose product-market fit more quickly than you found it.
24:00 - Why automation can jeopardize the strength of your value proposition.
Product Resources
Getting in touch with Aggelos
Quick, actionable episodes for aspiring SaaS founders who want to build on their own terms. No fluff, no theory, just real strategies from a serial bootstrapper who's done it multiple times.