In this episode, I sit down with Eli Rubel, CEO of Profit Lab, an organization specializing in finance, strategic planning, and bookkeeping services for agencies. Eli discusses his journey from chasing the dream of taking a company public to prioritizing financial freedom and personal happiness, which he calls the 'tricycle lifestyle.' He talks about the importance of profit goals, the intricacies of running multiple companies, and strategies for achieving high profit margins in the agency world. Learn about the agency cycle of sadness, the significance of clear financial metrics, and Eli's playbook for growing agencies successfully. Stick around for insights into managing work-life balance, setting non-negotiables, and navigating the challenges of scaling a business. Connect with Eli on LinkedIn and subscribe to his newsletter 'The Profit Forecast' for more actionable strategies.
00:47 Eli's Motivation and the 'Tricycle Lifestyle'
03:35 Building and Growing Agencies
06:07 Challenges and Lessons Learned
09:06 Non-Negotiables and Personal Milestones
13:37 Financial Strategies and Profitability
25:33 Growth Playbook and Marketing Strategies
Connect with Eli:
• Folks can connect with me on Linkedin: Eli Rubel and subscribe to my free newsletter where I send actionable nuggets for agency owners every week.
Profit Labs: www.profit-labs.co - bookkeeping, accounting, and strategic finance for agency owners.
SurveyGate: www.surveygate.co collect client feedback automatically to reduce churn and increase retention.
Matter Made: www.mattermade.co paid media and performance marketing for B2B SaaS technology companies.
NoBoringDesign: www.noboringdesign.com marketing design subscriptions, web design, and brand for businesses who want to stand out.
Connect with Raul:
• Work with Raul: https://dogoodwork.io/apply
What is Do Good Work?
Do Good Work is not a label but a way of living.
It is the constant and diligent effort to achieve a new level of excellence in one’s own life.
It is the hidden inner beauty behind the struggle to achieve excellence.
It is not perfect but imperfect.
It is the effort, discipline and focus that often goes unnoticed.
The goal of this podcast is to highlight that drive.
The guests I have on this show emulate this drive in their own special way. You’ll be able to apply new ideas into your own life by learning from them.
We will also have 1on1 episodes with me where we’ll dive into my own experiences with entrepreneurship and leadership.
Every episode is designed to provide you with ideas that you can apply and grow in excellence in all areas of your life, business and career.
Do Good Work,
Raul