Decarbonising the Tech sector in the Middle East

Can tech grow without increasing its carbon footprint?

In this episode, Amal Larhlid speaks with Ahmed Ameen Ashour from Microsoft about the path to a greener tech sector. They cover Microsoft’s carbon negative goal, the role of sustainable data centres, and how AI is improving energy efficiency. The discussion also highlights the challenges of legacy systems and the value of partnerships in driving meaningful change.

What is Reimagining our Region?

"Reimagining our Region" with Amal Larhild and Patricia Keating, is a PwC Middle East podcast that connects the dots in business. Each episode features expert insights on economic transformations, emerging technologies, and sustainable growth strategies, offering a fresh perspective on the forces shaping our region.Tune in for insightful conversations, fresh perspectives, and practical takeaways to help you navigate the region’s evolving business landscape.
For the full experience, watch all episodes on the PwC Middle East YouTube channel.