Discover the importance of creating bite-sized content that delivers value and respects your audience's time. Learn how to condense your long-form content into easy-to-understand snippets that keep your audience engaged and coming back for more.
Key Points
• Bite-sized content quickly demonstrates expertise and delivers value.
• Converting long-form content into concise bullet points or snippets engages your audience.
• Providing nuggets of wisdom helps your audience in their day-to-day business operations.
• Creating concise content translates from top-of-funnel to the buying decision.
• Condensing your content allows prospects to move through the funnel more quickly.
• Respect your audience's time by delivering information in a concise manner.
• Concentrating your content shows respect for your audience's intelligence.
Best Quotes
• "Creating concise content takes a lot of time."
• "Find out how to make it smaller, how to make it shorter, how to make it more understandable in less words."
Connect with our host, Brian Mattocks:
What is Hard to Market?
On Hard to Market, we discuss the challenges marketing nuanced products and services in the B2B space. Guests include marketing leaders in diverse industries that have products or services that are tricky to sell. Expect to hear success and horror stories from the marketing front-lines on the very next episode of Hard to Market.