The ethos Podcast

In this episode, Matias sits down with Rob Gorman, founder and CEO of Launchpad Marketing, and a loyalty and marketing veteran with over 15 years of experience. Rob previously ran the loyalty program at Outback Steakhouse, one of the largest restaurant brands in North America, where he pioneered innovative strategies to build customer loyalty.

Rob shares fascinating insights into how his team segmented customers and used targeted strategies to engage them more effectively. He also discusses the shift toward experience-based rewards, offering a glimpse into how brands can move beyond points to create truly memorable customer experiences.

What is The ethos Podcast?

Individuals from a variety of backgrounds join us to discuss how to keep customers smiling. Experts from fields such as customer loyalty, customer experience and marketing bring valuable insights and have thoughtful discussions.

ethos is the leading loyalty platform for brands who want to deliver exciting benefits to their customers and keep them coming back. One place for customers to get regularly rewarded for their purchases, enter a member-only contest, watch an exclusive behind-the-scenes video, access a limited product, and so much more.

Check us out at heyethos.com