Guess where the money is, community or events?

Raising money with events has been getting harder. Acquisition got harder. Retention got lower. Event leaders are losing their jobs. Why? Turns out we were systematizing the wrong thing. We should have been systematizing the building of communities. Communities sometimes hold events. Events rarely hold communities. We had it backwards and our results prove it. Join us to gain a full understanding of the psychological difference between a community and an event, and the likely outcomes of each. Learn why identity is an important part of community building, and why events don’t use identity nearly as well, impacting event financial results and lifetime donor/fundraiser value. Robin Paterson with Cystic Fibrosis joins Kate and Otis to tell you how it works in real life.
 
Need somewhere to get immediate help from experienced peers, without judgment? Here you go.

What is Seeding Social Good?

Doing good is hard. Doing good professionally is even harder. The next-layer conversation is when you actually get the help you need. Turnkey's hosts bring you into deeper and deeper understanding, layer after peeled layer. Bringing the biggest and brightest names in social good to your ear, Katrina VanHuss and Otis Fulton PhD and the occasional guest will ask harder and harder questions to get you better and better help. Status quo beware. We're coming for you. Katrina VanHuss is the Founder of Turnkey For Good. Otis Fulton is VP Psychological Strategy Turnkey For Good.