Chief Influencer

This week's episode features Bob Cusack, Editor-in-Chief of The Hill. The discussion explores Bob's extensive career in Washington politics and the changing landscape of journalism. Bob reflects on the media industry's transformation due to the internet and social media, highlighting the need to balance speed with accuracy in news reporting. Personal anecdotes shed light on Bob’s early career persistence and his unique background in acting, which has shaped his journalism skills. The conversation also covers the role of personal connections in advocacy, the growing influence of social media, and the challenges and opportunities of building trust with the audience.

Takeaways:
  • Maintain Strong Ethics: Journalism companies must uphold strong ethics, label sponsored content clearly, and strive for balanced, unbiased reporting to ensure credibility and trust.
  • Build Personal Connections: Establish personal relationships, especially with policymakers or Congress members, as real-life stories and testimonials can be highly influential.
  • Build and Maintain Trust: Ensure transparency, admit mistakes, and maintain consistent ethics and quality to build trust, which can differentiate your organization.
  • Persistence Pays Off: Consistent effort and dedication can open doors, whether securing interviews, deals, or influencing key stakeholders.
  • Simplify Your Message: When explaining complex topics, simplify the content without oversimplifying, to expand audience reach and ensure resonance with a broad group.
  • Create Compelling Content: Ensure your communications are engaging, relevant, and valuable to capture and retain your audience's attention.

Quote of the Show:
  • “Persistence is key. You have to be persistent and remember that your reputation is the most valuable thing you have.” 

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Shout Outs:

Creators & Guests

Host
Anthony Shop
Anthony Shop believes in the power of people-centered branding and marketing to create a bright future. He chairs the National Digital Roundtable, the premier convener of digital innovators, leaders and policy shapers. Anthony also is the Co-Founder and Chief Strategy Officer of Social Driver, a digital services firm that helps companies and non-profits establish winning strategies with social media, websites, creative, and advertising. An enthusiastic presenter and teacher, he has led executive-level training for Amazon, PepsiCo, NASA, The British Embassy and the Bipartisan Policy Center. He has been recognized as an “OUTstanding LGBT Role Model” by The Financial Times, “40 Under 40” by The Washington Business Journal, and Business Leader of the Year by the DC Chamber of Commerce. A former newspaper reporter, Anthony was the first new media professional elected to the National Press Club’s Board of Governors. He currently serves on the boards of Leadership Greater Washington and LearnServe International. He earned his MBA from The George Washington University School of Business, where he teaches as an adjunct lecturer.
Producer
Amanda Goyette
Amanda loves bringing people's visions to life through podcasting!
Producer
Robert Krueger
Robert is an Executive Director for The Communications Board, an organization with the mission of providing high-quality professional development for every communicator in every location. He is also the Global Lead for Partnership Communications at Gensler, the world’s largest architecture and design firm. Prior to his current role, he performed executive and CEO communications for Gensler, and was the senior director of public relations and social media at the Urban Land Institute. He obtained an MA in Communications and an MA in History from George Mason University. He did his undergraduate studies at the University of Missouri-Columbia. In addition, Robert has taught communications at universities including George Mason University, West Virginia University, and the University of Florida. Robert currently serves as Immediate-Past President for the Public Relations Society of America’s National Capital Chapter (PRSA-NCC) -- the nonprofit’s largest chapter.

What is Chief Influencer?

Chief Influencer is a podcast that explores how today’s successful leaders inspire and influence others to make an impact in the world. They aren’t just Chief Executives, they’re “Chief Influencers.” We interview a range of leaders and uncover how they build authentic connections - both inside their organizations and beyond. Your next breakthrough idea may come from a Chief Influencer facing similar challenges in a completely different sector.