2X eCommerce Podcast

Creatives for Facebook Advertising: Video is King The aim of every Facebook advertising ad campaign is to go VIRAL   Facebook,  Instagram,  Messenger, and  Audience Network   Retargeting Patience Budget - you need 7 days tasing on most occasions.   Remember that Instagram/ Facebook/ Messenger are very different placements. Try to separate ads running on Instagram News Feed, Instagram Stories, Facebook News Feed, Sponsored Messages and Messenger Home for all of our campaigns. This was you make ads that really native to each placement.   Ad Level Metric:  Negative Feedback A score based on the number of times people hid your ad or chose not to see ads from you. Your ad's negative feedback level can be low, medium or high. If your ad gets a lot of negative feedback, it means people have indicated they don't want to see it anymore.   Positive Feedback An estimated score based on the number of times people are expected to interact with your ad (example: reacting to a post, clicking a link) and help you achieve your objective. Your ad's positive feedback level can be low, medium or high. The higher your ad's positive feedback level, the better people are expected to respond to it.     --- SPONSORS: This episode is brought to you by: .STORE .STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store). If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store.  and Klaviyo  Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.      

Show Notes

Creatives for Facebook Advertising: Video is King The aim of every Facebook advertising ad campaign is to go VIRAL   Facebook,  Instagram,  Messenger, and  Audience Network   Retargeting Patience Budget - you need 7 days tasing on most occasions.   Remember that Instagram/ Facebook/ Messenger are very different placements. Try to separate ads running on Instagram News Feed, Instagram Stories, Facebook News Feed, Sponsored Messages and Messenger Home for all of our campaigns. This was you make ads that really native to each placement.   Ad Level Metric:  Negative Feedback A score based on the number of times people hid your ad or chose not to see ads from you. Your ad's negative feedback level can be low, medium or high. If your ad gets a lot of negative feedback, it means people have indicated they don't want to see it anymore.   Positive Feedback An estimated score based on the number of times people are expected to interact with your ad (example: reacting to a post, clicking a link) and help you achieve your objective. Your ad's positive feedback level can be low, medium or high. The higher your ad's positive feedback level, the better people are expected to respond to it.  

 

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SPONSORS:

This episode is brought to you by:

.STORE

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store. 

and

Klaviyo 

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

 

 

 

Creators & Guests

Host
Kunle Campbell
Host of the 2X eCommerce Podcast and Co-Founder at OCTILLION

What is 2X eCommerce Podcast?

Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test.

Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experience. We believe that by bringing together insights from a variety of experts, we can help you double the throughput of key ecommerce functions.

2X your eCommerce growth with insights from Kunle and handpicked experts.

Follow us on Twitter, LinkedIn and Instagram: @2XeCommerce