I’m joined by the CEO of DirectMail 2.0 Brad Kugler, to discuss the benefits of marketing on multiple different platforms, the power of direct mail marketing, and why re-target marketing is so effective.
Show Notes
Brad Kugler has a passion for leading and growing businesses and has been the CEO at DirectMail 2.0 for over 5 years, where they provide a marketing based solution designed to track clients direct mail campaigns and enhance the overall result through cross-channel marketing. Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency:
- What DirectMail 2.0 does and how they help organizations with their marketing efforts.
- The amount of touchpoints it takes to generate a sale.
- The benefits of marketing on multiple different platforms.
- What makes direct mail such an effective marketing technique.
- How to get the location data of your website’s visitors.
- The power of re-target marketing.
- How Brad started his own marketing agency and got his first customers.
- The high failure rate in marketing and the need there is for persistence.
- The benefits and downsides of focusing on a narrow niche.
- Tools you can use to test different marketing channels.
- The future of marketing and targeted advertising.
Resources:
Connecting with Brad Kugler:
Connecting with the host:
What is Masters in Marketing Agency?
Are you running a digital marketing agency but feel like you need some advice? The Masters of Marketing Agency Podcast features veteran marketing agency owners who share their experiences, mistakes, and successes along their journey. Join host Josh Hoffman and make sure you have a notebook as he digs deep so you can learn more about what veteran agency owners know.
The Masters of Marketing Agency Podcast is brought to you by DevNoodle.
https://devnoodle.com/