Creative Business Mindset™

Baking Big Dreams: The Cookie Empire That Became a Delta Airlines Favorite

What do farm-to-table culinary roots, a love story in Bogotá, and a cookie served on Delta Airlines all have in common? They’re all part of Brooke Perez’s journey as the co-founder of Seattle-based Bell’s Cookies. In this episode, Brooke shares how she went from studying at the Culinary Institute of America to launching a bakery in Colombia, and eventually building a cookie brand that’s now enjoyed by thousands of airline passengers mid-flight.

We discuss the real-life hustle behind turning a homegrown dream into a cookie business featured on Delta Airlines, growing a team, navigating setbacks, and staying true to your vision, even when it feels impossible. Whether you’re a foodie, a founder, or flying soon, this episode is a masterclass in turning your passion into a brand with staying power.
In this episode, you’ll learn:
  • How Bell’s Cookies got on Delta Airlines flights
  • The journey from culinary school to global cookie success
  • What it takes to scale a product-based business
  • Lessons in entrepreneurship, growth, and resilience
This episode is perfect for:
  • Aspiring entrepreneurs
  • Small business owners
  • Food lovers and cookie enthusiasts
  • Anyone ready to build a brand that rises above the noise
Hungry for inspiration (and maybe a cookie)? Tune in now and visit www.bellscookies.com to get a taste of the story for yourself.

What is Creative Business Mindset™ ?

Welcome to the Creative Business Mindset podcast, where creativity meets business strategy, and passion turns into profit! Hosted by Joké Durojaiye, a busy mom of three and serial entrepreneur, the podcast delves into the raw realities of building a business and navigating life.

I help creative entrepreneurs make money doing what they love—without working around the clock or losing themselves in the process. If you're ready to stop winging it and start building a business that supports your life, not the other way around, you're in the right place.

Welcome to Creative Business Mindset. Where creativity meets business strategy and passion turns into profit. I'm Joké Durojaiye: mom of three, serial entrepreneur, and someone who's lived the real, messy middle of building a business. This podcast goes beyond the highlight reel and gets into the honest truths, the fear, fatigue, freedom, and fulfillment that come with growing something real.

We’re not chasing overnight success here. We're building sustainable, purpose-driven businesses that actually work for your life. Whether you’re a home stager, designer, or multi-passionate creative, expect clear strategies, candid stories, and practical tools to help you attract high-value clients, earn consistent income, and grow without burnout.

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Disclaimer: Creative Business Network™ does not guarantee specific results and is not responsible for any losses from using the information provided. The content reflects the experiences and insights of the host and guests and is not intended as financial, tax, legal, or professional advice. Listeners should conduct their research and consult qualified professionals as needed.