The Super Bowl airs this Sunday and amid all the commercials, you might catch one for Columbia, the outdoor gear company. The makers of tough weather clothing partnered with Oregon’ Breakside Brewery to create a lager brewed with… yup, you guessed it: bear poop.
Sponsors
Dogfish Head Craft Brewery
Calling all hop heads! Dogfish Head’s 60 Minute IPA is a fantastically hoppy India Pale Ale that’s beautifully balanced thanks to their unique continual hopping method. Delivering a pungent hop flavor that isn’t crushingly bitter, 60 Minute is continually hopped throughout the boil for a full 60 minutes … starting to see where the name comes from?! Check out
dogfish.com to learn more and to find some 60 Minute near you! Dogfish Head Craft Brewery, Milton, DE. Please drink responsibly.
Guest: Ben Edmunds
Sponsors: Dogfish Head, All About Beer
Tags: Oregon, Scat, Lager, Marketing, Football
Photo: Courtesy of Columbia Sportswear
What is Drink Beer, Think Beer With John Holl?
Drink Beer, Think Beer is a weekly conversation with brewers, growers, and other brewing industry professionals that explores the art, culture, and business of craft beer. Hosted by John Holl and recorded on location, this podcast gets to the bottom of every pint and offers insight into the dynamic world of beer.