Show Notes
Over the years I have experimented with podcasts a few different times as a way to help me grow my business. As someone who is no stranger to content creation (I write every day) I have no trouble sharing a topic with an audience for 10 minutes each day. But when I started the Do This Sell More Show I wanted to not only educate but entertain and have fun doing it.
That's why I developed this content model for the show. There are seven different types of content. Here is a brief outline:
How To Content: On this show I teach the audience something. I give specific, focused guidance on how to do something to achieve a desired outcome. Sometimes this is positioned as "behind the scenes" and sometimes it's a flat out, "here's how you do it..." show. This show is a "How to..." show.
Mindset Content: On this type of show I help you change your thinking. When it comes to helping people grow, you must do it from the inside out. That means first you change your thoughts, then you change your feelings, then you change your behavior. On a mindset show I demonstrate how you can change your results by first changing your thoughts.
Edutainment: On this type of show I educate through the telling of a story. The model is Asop's Fables. Asop was a storyteller in Ancient Greece. He told stories that taught a lesson.
Promotional Content: This is content that helps me sell something to the audience. It can be a profile of a successful client or an entire show dedicated to promoting a solution I'm offering.
Attorney Interviews: Since a large part of my audience is attorneys, I try to interview someone in that field who has a great story or unique talent.
Professional Interviews: These are shows on which I interview a CPA, an architect, engineer or other professional. I do this to give the audience the perspective of someone in a profession that is different than theirs.
Expert Interviews: These are interviews with experts, authors or some other authority in an area of interest to my audience. The have an interesting story or specific expertise to share with my audience. Most often they have a book or course they are promoting.
Even though I am 165 episodes into this show, I'm always tweaking and tinkering with the content model. I do this to keep my audience interested and engaged and I also do it to keep from getting bored myself.
If you have an idea for a guest for the show or you have a topic you'd like to see me cover, please email it to me. You can find me at:
AskDave@DLorenzo.com
What is Inside BS Show?
Would you like to work with better clients, make more money, and build a business that gives you true freedom?
Have you struggled with the loneliness that comes with working long hours and solving the dozens of complex problems you face as an entrepreneur?
Do you ever feel like the most valuable business secrets are shared behind closed doors—where only insiders have access?
Welcome to The Inside BS Show—your daily invitation to step behind the velvet rope and into the room where real business leaders talk strategy, success, and scale.
These are your people. They've been where you are, and they've gone where you want to go. But most importantly, they feel your pain and can help it go away.
If you're an entrepreneur, CEO of a private company, or leader of a professional firm, this show is your secret weapon.
On each show we break down the business growth strategies that insiders use to win—revenue generation, building influence, succession planning, hiring top talent, navigating legal minefields, and crafting an exit strategy that maximizes value.
But this isn’t just a podcast—it’s a community. We don’t just talk at you; we bring you into the conversation.
Your host, Dave Lorenzo (The Godfather of Growth), gives you an exclusive front-row seat to the insights, strategies, and behind-the-scenes conversations that drive business success.
A new episode drops each Wednesday at 6 AM.
Want to connect with Dave? Call (305) 692-5531.
What are you waiting for? Join us ON THE INSIDE.