Course Lab: Lessons from Successful Online Course Creators

Discover the importance of finding passion and purpose in aiding small-medium businesses with cost-effective strategies. Leslie Sim introduces “crisortunity” (crisis opportunity) and emphasizes aligning activities with core competencies, the benefits of partnerships, and diverse revenue streams.

Leslie Sim is a visionary executive, coach, and co-creator of the Transformadox Methodology.

In this episode, Ari, Abe, and Leslie discuss:
  • Finding purpose and passion for business owners
  • Listening to target audience needs
  • “Crisortunity”: turning crises into opportunities
  • Deciding between being a specialist or generalist
  • Aligning business activities with core competencies
  • Building partnerships with referral partners
  • Free discovery and coaching calls
  • Certification programs for business expansion
  • Adapting programs for certification and licensing
  • Exploring pilot programs and expansion strategies


“We have a term inside our methodology. We call it a ‘crisortunity’. A ‘crisortunity’ is taking a crisis and flipping it into an opportunity.” — Leslie Sim


Guest Bio:

Leslie Sim
is a visionary executive and co-creator of the Transformadox Methodology, whose career has been devoted to helping individuals and organizations unlock growth and achieve transformative results. With expertise in personal development and business transformation, she offers a range of services, including business and IT consulting, customized training, and leadership coaching. Leslie's approach empowers organizations through operational efficiencies, strategic planning, and innovation while fostering high-performing teams through servant leadership and systems thinking.

For individuals, Leslie provides personalized coaching and peer masterclass development courses, focusing on productivity, leadership, and personal growth. Her flagship Transformadox program combines assessment, strategic planning, and practical training to drive measurable results. Over the years, Leslie has interacted with and been mentored by thought leaders such as Bill Gates, Deepak Chopra, and Jean Houston, while her experience advising public and private sector leaders speaks to her forward-thinking approach that challenges the status quo and emphasizes efficiency and client experience​.

Resources or websites mentioned in this episode:

Mirasee
Ruzuku
Leslie’s website: Out of the Box CIO

Credits:

Hosts: Ari Iny and Abe Crystal
Producer and editor: Michi Lantz
Executive Producer: Danny Iny
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

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Music credits:

Track Title: Bossa BB
Artist Name: Marie
Writer Name: Chelsea McGough
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Coo Coos
Artist Name: Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Grace
Artist Name: Shimmer
Writer Name: Matthew Wigton
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Carousel Lights
Artist Name: Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Special effects credits:

24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.

Episode transcript: Transformadox Method: Simplifying Business Growth (Leslie Sim) coming soon.

What is Course Lab: Lessons from Successful Online Course Creators?

Want to create a hugely successful online course, one that has a major impact on the lives of your students? If you want to learn how to create online courses from the best, you turn to Mirasee; and if you want to host that course, you can’t go wrong using the powerful platform, Ruzuku.

Ruzuku co-founder Abe Crystal and Mirasee founder and CEO Danny Iny know what it takes to stand out and be successful in the online courses industry. And now they’re teaming up to share this intel with you in their new Course Lab podcast.

In every episode, Course Lab showcases an entrepreneur/course creator who is nailing it with their online course -- and not because they’re teaching people how to make more money. In fact, most of these creators occupy unusual or overlooked niches, like music, writing for video games, overcoming inherent bias, and finding your life purpose.

Turns out, the key to their success all comes down to their online course design. In this podcast, Danny and Abe reveal the most important design tactics that are making all the difference for these online course creators -- and how you can implement them in your own online course. So if you want to create a successful online course that changes the lives of your students, this is your big chance to learn how it’s done from the best in the industry!