OFFBounds Retail

Can a purpose-driven brand scale without compromising its mission? In this OFFBounds Summer Rewind, Paula Macaggi revisits her conversation with Dusan Vujovic, President of North America at Tony’s Chocolonely, to explore how the company entered one of the world’s most competitive consumer categories and built a loyal following around its mission to make chocolate 100% exploitation-free.

Dusan shares how Tony’s expanded into major retailers including Walmart, Target, Costco, Whole Foods, and Kroger while using bold branding, supply chain transparency, and purpose as engines for growth. Now the subject of a Columbia Business School case study published through Harvard Business Publishing, Tony’s story offers a powerful lesson in brand building and proves that doing the right thing can also be good business.

Creators and Guests

Host
Paula Macaggi
Informing Commerce Leaders | Founder of OFFBounds - #1 Podcast for Commerce Leaders | Speaker | Reta Awards Judge | Top Retail Expert 2024
Editor
Bicho de Goiaba Podcasts
A Brazilian podcast producer. Main clients: Coca-Cola, PepsiCo, Grant Thornton, SKF and Alelo.

What is OFFBounds Retail?

OFFBounds is where the world’s retail and commerce leaders go beyond headlines to talk about the decisions, strategies, and ideas shaping the future of the industry.

Every week, Paula Macaggi sits down in person with executives from leading brands, retailers, and technology companies for candid conversations about leadership, innovation, growth, and the realities behind building modern commerce businesses.

More than a traditional interview show, OFFBounds explores the human side of leadership: the risks taken, the lessons learned, the moments of reinvention, and the perspectives that rarely make it into press releases or conference stages.

Recorded in person with premium audio and video production, OFFBounds brings global commerce executives together in conversations designed to inform, challenge, and inspire the next generation of industry leaders.