Ton Dobbe - The “Broken” Triangle

Show Notes

Is the problem you solve for your clients a “nice-to-have” or mission critical?

Author, consultant, and podcast host, Ton Dobbe joined me on Ditching Hourly to talk about the three requirements of any expensive problem, and how to reverse engineer these factors into a simple formula you can use to decide what to focus on in your positioning, segmentation, and value proposition.

Taking Points

• The three levers of the value foundation
• The importance of uncovering the worldview of your ideal buyers (and how to do it)
• The three sides of The “Broken” Triangle
• How to set yourself apart from your competitors in a way that they can’t copy

Related Links

• Ton’s book, The Remarkable Effect
• Ton’s Website
• Ton’s Podcast
• Ton’s LinkedIn
• Ton’s Twitter

Creators & Guests

Host

Jonathan Stark

The Ditching Hourly Guy • Author of Hourly Billing Is Nuts • Former software developer on a mission to rid the world of hourly building

What is Ditching Hourly?

For experts who want to make more and work less without hiring.