This episode is Part 1 of 3 of a special series on Direct to Consumer companies focused on the golf market.
This episode features Wayne Birch Jr., Co-founder and Co-owner of Trap Golf (trapgolf.com). Trap Golf makes apparel that reflects the intersection of golf, art and hip-hop.
Listen to the episode to see how Wayne (who is a caddie on the PGA Tour) has used his unique background to bring legitimacy to a brand that's growing the game of golf and the tactics he's using to help it grow.
What is Course Record Show?
We talk to the smartest people in the golf business to get the inside stories and strategies driving the business of golf forward. Hosted by PGA Tour player Roberto Castro and Dan Ferreira.