On this episode of Attributed Steffen Hedebrandt Co-founder and CMO at Dreamdata is a guest on the Selling SaaS Podcast hosted by Duane Dufault.
Steffen highlights the significance of tracking data and optimizing for the right things in order to achieve financial effectiveness. He points out that many companies fail to effectively track their marketing activities, which makes it impossible to measure the effectiveness of their spending. To track data effectively, he emphasizes the need for the right tools.
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