Retail Remix

In the new era of retail, having the right price and product will only get you so far. That’s what people use Amazon for. To win shopper loyalty, brands must prove to them that they stand for something—and that they align with consumers’ values, beliefs and lifestyles. Rob Garf, VP of Industry Strategy and Insights at Salesforce, breaks down the big trust issue in retail, and how diversity, sustainability, and other issues are rising to the top of retailers’ priorities.

Show Notes

In the new era of retail, having the right price and product will only get you so far. That’s what people use Amazon for. To win shopper loyalty, brands must prove to them that they stand for something—and that they align with consumers’ values, beliefs and lifestyles. Rob Garf, VP of Industry Strategy and Insights at Salesforce, breaks down the big trust issue in retail, and how diversity, sustainability, and other issues are rising to the top of retailers’ priorities. 

What is Retail Remix?

The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.