In this week’s episode, I’m diving into a topic many florists and flower farmers put off for far too long: your website. Not just having one — but making sure it actually works for you. Whether you're running a full-scale cut flower farm or designing bouquets from your kitchen table, your website should be attracting customers, answering questions, and taking payments (even while you’re elbow-deep in sweet peas).
I’ll walk you through:
- The best platforms for flower growers and florists (Wix vs Shopify vs Squarespace)
- The non-negotiable elements every website needs to convert browsers into buyers
- How to set up your site to take payment upfront — no more ghosting customers
- Why SEO isn’t scary (and how to do it without jargon)
- A simple schedule for keeping your site fresh, seasonal, and sales-ready
If your site is out of date (or non-existent), this episode will give you the confidence and clarity to finally get it working for you — not against you.
Resources & Links Mentioned:
What is The Blooming Garden?
Perfect for gardening enthusiasts at any level, this podcast is your companion to cultivating success and beauty in your own backyard or flower patch. Hosted by Jane Westoby from Fuchsia Blooms Florist and The Hampshire Seed Company.
Each episode is a treasure trove of practical tips, expert advice, and insider flower farming guides designed to help you sow and grow with confidence and harvest with pride. Whether you’re dreaming of rows of neat vegetables or cutting flowers for bouquets all year round, we’ll walk you through every step.
Let’s grow together!