The European Startup Show

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In this episode, I sat down (virtually) with Marie Outtier who is the director of product management at Twitter and prior to Twitter, co-founded Aiden, an AI-Powered marketing analytics platform that she sold to Twitter within 3 years of founding the company. Along the way, she got pregnant and also started a family. In this episode, I ask her about the most important lessons she learned reflecting back on her journey from idea to sale; her tips on hiring for diversity; her advice on getting angel funding, and taking the entrepreneurial route for other women.

Show Notes

  • [01:11] Brief overview of what Aiden did and timeline of going from idea to sale to Twitter.
  • [06:43] Do companies still need to relocate to get traction or to be noticed by potential acquirers? Has this changed post-pandemic?
  • [08:22] Reflecting on your journey so far, if you had to write a book, what would you write about?
  • [10:51] Is there any practical advice on how to hire diversely despite inclinations to hire those similar to you? 
  • [13:50] Having been an entrepreneur and now an angel investor,  what should entrepreneurs (especially women entrepreneurs) do and not do when trying to raise angel funding?
  • [20:34] What are your thoughts on women founders in Europe? And what could we do to increase the number of women founders?
  • [24:48] What is the next big thing for you?
  • [29:18] How does the product that Twitter has acquired fit their overall roadmap? Has it been integrated or is it a standalone product?
  • [30:25] Closing thoughts and advice for other entrepreneurs

Marie on Twitter:

WHO - How to hire A players
Zero to One by Peter Thiel

What is The European Startup Show?

To inspire technology entrepreneurs in Europe with stories and practical strategies from other successful entrepreneurs.

If you are a CEO, founder, or work in sales or marketing, and your company is based in Europe or is looking to expand into Europe, then this podcast is for you.