X-Factor Marketing With Wendy Forsythe

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

Betsy Myers, former White House official who served both Clinton and Obama administrations, reveals why women still can't break through to top leadership roles despite decades of progress. From being "completely over her head" as Obama's campaign COO to founding the Center for Women at Bentley University, Betsy shares the strategic mindset shifts that separate women who plateau from those who rise to the top.

She's a Harvard leadership expert who discovered the critical difference between mentors and sponsors, why 70% of successful women feel like frauds, and the "sticky floor" behaviors that keep women stuck. Betsy has spent 30+ years studying women's advancement, authored "Take the Lead," and now works with eXp Realty's Women's Impact Network helping female entrepreneurs rewrite the rules of success.

➡️ Show Links  

https://www.bentley.edu/centers/center-for-women-and-business  
https://www.linkedin.com/in/betsy-myers/  
https://www.amazon.com/Take-Lead-Motivate-Inspire-Everyone/dp/1439102082  
https://www.instagram.com/expwomensimpactnetwork/

➡️ Key Segments  

00:00 – Betsy's X-Factor: From White House to Women's Leadership Pioneer  
02:15 – The Obama Campaign Crisis: "What Bank Account?"  
04:30 – Authentic Leadership vs. Strategic Positioning  
06:45 – Clinton vs. Obama: Leading Different Personality Types  
08:20 – Why Women's Leadership Progress Stalled at 20%  
10:15 – Mentors vs. Sponsors: The Game-Changing Difference  
12:00 – The Procter & Gamble Sponsorship Model That Works  
14:30 – Breaking the "Tall Poppy Syndrome"  
16:45 – Female Alliance: Stop Competing, Start Collaborating  
18:30 – Self-Promotion Without Arrogance  
20:15 – Give Yourself Grace: You Are Worthy of Success  

➡️ Connect With Wendy  

https://x.com/brandWendy/  
https://www.linkedin.com/in/wendyforsythe/  
https://www.instagram.com/brandwendy/

What is X-Factor Marketing With Wendy Forsythe?

Transform Your Brand. Elevate Your Business. Unleash Your Potential.

Join marketing strategist Wendy Forsythe each week as she reveals the secrets behind building unforgettable brands that captivate and convert. With her extensive knowledge and proven track record of enhancing brand recognition for high-profile businesses, Wendy guides you through discovering what makes you extraordinary.

This isn't just another marketing podcast—it's your roadmap to standing out in a crowded marketplace. Through actionable strategies, mindset shifts, and powerful storytelling techniques, you'll learn to identify your unique X-Factor and transform your marketing from forgettable to unforgettable.

Ready to show up confidently and succeed authentically? Subscribe now and join the movement of professionals who are redefining what it means to market with purpose and passion.

Follow Wendy: https://www.instagram.com/brandwendy/