Question Authority

A quick introduction to Question Authority, the marketing research show built to help DTC brands understand the art & science of questions.

What is Question Authority?

Question Authority helps DTC brands and marketers absorb best practices (or break bad habits) in the art & science of questions... be it zero-party data, the qualitative layer, ethnography, surveys, behavioral science, or other types of market research. Powered by EnquireLabs, Shopify's leading platform for surveys and question streams.