Swim Against The Tide

In this podcast episode, Brendan Fox, Managing Director of Destination Sport Experience, shares insights into his career journey and the evolution of the sports travel industry. 

He discusses the growth of Destination Sport Group, the challenges faced in the travel market, and the exciting developments in mass participation sports, particularly the rise of HYROX. 

Brendan emphasizes the importance of customer experience and the global expansion of their services, highlighting the dynamic nature of the sports travel landscape. 

He reflects on his role in managing a growing business and the challenges of maintaining operational efficiency while focusing on strategic growth and highlights the significance of customer experience and the need for travel companies to adapt to changing market demands, particularly in the context of sustainability and local economic impact.

The SATT Team :) 

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What is Swim Against The Tide?

The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.

The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.

If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.