Positioning your product to a tiny audience

I talk about the importance of positioning. From my early days where I didn't know or specify who my product was for, to now where I'm laser focused on a small group of people. This allows me to focus my messaging, marketing, customer experience and products. This episode is all about the power of positioning.

Show Notes

• Positioning your product to a tiny audience blog post
• How Seth Godin Would Launch A New Business
• With Jack
• Justin Jackson's article on founder / market fit
• SaaS pricing advice (Build Your SaaS podcast)

What is Bootstrapped Digest with Ashley Baxter?

A transparent account of bootstrapping an insurance business as a solo founder.