Bootstrapped Digest with Ashley Baxter

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Summary

I talk about the importance of positioning. From my early days where I didn't know or specify who my product was for, to now where I'm laser focused on a small group of people. This allows me to focus my messaging, marketing, customer experience and products. This episode is all about the power of positioning.

Show Notes

What is Bootstrapped Digest with Ashley Baxter?

A transparent account of bootstrapping an insurance business as a solo founder.