Bootstrapped Digest with Ashley Baxter

Bootstrapped Digest with Ashley Baxter • Episode 7
Positioning Your Product To A Tiny Audience
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Positioning Your Product To A Tiny Audience
By Ashley Baxter • View the Website

I talk about the importance of positioning. From my early days where I didn't know or specify who my product was for, to now where I'm laser focused on a small group of people. This allows me to focus my messaging, marketing, customer experience and products. This episode is all about the power of positioning.

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I talk about the importance of positioning. From my early days where I didn't know or specify who my product was for, to now where I'm laser focused on a small group of people. This allows me to focus my messaging, marketing, customer experience and products. This episode is all about the power of positioning.

What is Bootstrapped Digest with Ashley Baxter?

A transparent account of bootstrapping an insurance business as a solo founder.